Phil Pawsey, creative director of Wax Communications, answers our quick fire questions.

What does ‘creative’ mean to you?
Creating things that others look at and say ‘I wish I’d thought of that’

What’s your best piece of business advice?
Don’t try and do it all yourself- it’s ok to surround yourself with people that might do certain things better than you.

Who do you admire?
Sir David Attenborough

What in the world could be done better?
Most things of course, but cleaning the pavements of chewing gum, or better still, not dropping it in the first place would be a start. ( Have a look down when you’re next out walking).

Where do you see yourself in 10 years’ time?
Not sure on the where but I’ll be content with just being healthy and happy

About Wax Communications

Wax Communications is a new agency that brings together two agencies with a successful and long-standing promotional marketing heritage – Dynamo and Catalyst.

Launched in 2007, Wax creates brand promotional campaigns that provide long-term growth using insights that are designed to activate people. Clients include J Sainsbury’s, Johnson & Johnson and Muller.

Wax is a member of the Media Square plc group of international agencies offering promotional marketing, advertising, design, experiential and digital marketing

Published on Creative Match 19.02.08