Howdy doody
Here’s this weeks news from the digital frontline.
UGC
Everybody loves a nice promotion where consumers have to make a video/take a picture/ do something or other and then upload it to a website and see if they’ve won – consumer engagement like this is being asked for more and more – but how many of the great British unwashed actually want to do this sort of thing?
Well, depending on how you look at it either loads or not so many – 57% of web users have never uploaded stuff onto a website (stats from Lightspeed Research for NMA 23rd July).
Which means that 43% have – quite a lot I think. Of those that do most are likely to be under 35.
So tread carefully dear fellows – it might be asked for but its not always the answer – for the right brand yes, as a universal engagement driving mechanic maybe not.
iPhone apps of the week
Fring – can’t remember if I’ve mentioned this one before – but re-discovered it this week – brilliant Instant Message client for iPhone that covers most things out there including Skype, MSN, Gtalk. AIM, Twitter etc all in one place, works really well, and it’s FREE
Ocado – fancy doing your shopping whilst walking to the tube? Well now you can as long as it’s with Ocado (at the moment) – FREE
It’s the future.
Toot toot
Craig
Campaign | 31.07.09
Trevor Beattie, partner, Beattie McGuinness Bungay has selected the above the line treatment of the Hula Hoops on-pack promotion in his Private View today.
ISP Netball Tournament | 2009
The Wonder Wax team of Vinny, Vicki, Jess, Anna, Brydon, Pip and Jo (to be joined later by Lucy) are playing in tonight’s ISP tournament.
All the best team!
Marketing Magazine | 27.07.09
United Biscuits UK is set to launch a £2m marketing campaign across McVitie’s Digestives, Jaffa Cakes, HobNobs and Penguin themed around the search for the UK’s favourite biscuit.
The drive, which breaks next month, is inspired by British consumers’ love of biscuits.
Entitled ‘Bonkers about Biscuits’, it comprises an eight-week daily giveaway of £5,000 backed by a TV ad campaign and targeted radio.
The promotional packs will be available from 16 August for a limited period. To enter the daily prize draw to win a share of £5,000, consumers have to enter a bespoke code from the back of a promotional pack along with their favourite McVitie’s biscuit on www.bonkersaboutbiscuits.com to be in with a chance to win.
It will keep track of the votes via a game show themed creative.
To tie in with the website, the TV campaign, on air from September, will feature a Bonkers game show host surrounded by biscuits receiving phone votes from the public to identify the UK’s most preferred biscuit.
Sarah Heynen, marketing director of sweet biscuits at United Biscuits, said:
‘The campaign will look to unite the UK, as consumers up and down the country argue the merits of their favourite McVitie’s biscuits.’
Marketing | 27.07.09
Marketing Magazine has covered the new ‘Bonkera About Biscuits’ campaign for McVities that has been created by Wax Communications.
The £2m marketing campaign across McVitie’s Digestives, Jaffa Cakes, HobNobs and Penguin is themed around the search for the UK’s favourite biscuit.
The Gorcer | 25.07.09
United Biscuits is hoping to emulate the success of Walkers’ Do Us a Flavour with its new interactive campaign, Bonkers about Biscuits.
The on-pack initiative will urge consumers to vote for their favourite UB-branded biscuit on the company’s website with £5,000 up for grabs daily over an eight-week period.
UB has a prize fund of £280,000 available, and packaging on its leading brands, such as McVitie’s Digestives, HobNobs, Penguin, Jaffa Cakes and Ginger Nuts will feature the campaign from August.
Bonkers about Biscuits will be supported by a four-week TV push starting in September. The ad features a game show host surrounded by biscuits receiving phone votes from the public to identify the UK’s most preferred biscuit. On a new interactive website users can also discover which biscuit most suits their personality.
The spokesman and face of the campaign will be Stuart Winter, the chairman of the Biscuit Appreciation Society. He will feature in print and radio advertisements to relate findings from an online nationwide survey about the UK’s biscuit-eating habits. He will also take part in a radio roadshow and print media interviews.
Sarah Heynen, marketing director of sweet biscuits at UB said
“The nation’s love of biscuits never seems to wane, especially for our McVitie’s brand, and the campaign will look to unite the UK, as consumers up and down the country argue the merits of their favourite McVitie’s biscuits.
United Biscuits recorded a sales jump of 6.3% to £423m last year, according to Nielsen.
