Wax Communications | Blog » Media Coverage

Brits triumph at Globes Awards

Editor — Thu, 22 Oct 2009 17:16:38 +0000

Brits triumph at Globes awards Blue Chip Manchester, the ISP’s Agency of the Year for 2009, has built on that achievement by collecting two international Globes awards, one for the 3M Deal Or No Deal campaign for 3M and the other for its Kellogg’s Zookeeper promotion. The Globes are the international awards for promotional marketing, run since 1985 by the Marketing Agencies Association Worldwide. Campaigns can only be entered for the Globes if they have already been award winners in their own national or regional award schemes, which for the UK is the ISP Awards. This year, entries came from North and South America, Europe, the Middle East, Asia and Australia. A total of 48 Globes, Silver and Bronze awards, as well as Orders of Merit Certificates in 16 entry categories, were announced at the 24th annual MAA Globes Award Ceremony in Boston, USA, on October 20th 2009. In addition to the two Globes, Blue Chip Manchester also took a Silver and a Bronze for Kellogg’s Wake Up to Breakfast, and another Bronze for the Kellogg’s Zookeeper campaign. Other UK agencies which took awards in the Globes include Edinburgh-based Blue-Chip Marketing (a completely different agency to the Manchester-based Blue Chip), which was awarded two Silvers for its Visit Scotland work. OgilvyAction got a Silver for its Domestos Grim tales campaign. Finally, Order of Merit Awards went to Blue Chip Manchester (two), OgilvyAction (two), Wax Communications (two), Branded Moments of Truth, The Big Kick, iris nation and The Pulse Group.

UK agencies triumph at IMC European Awards

Editor — Mon, 19 Oct 2009 17:07:24 +0000

Institute of Sales Promotion | 19.10.09

The ISP has written about the awards Wax Communications has picked up for our work on The Big Book Bank for Waterstone’s.

ISP writes about the MAA Awards and Wax’s win

Editor — Fri, 18 Sep 2009 13:19:45 +0000

ISP | 18.09.09

The ISP have written about the win for Wax Communications at the MAA Globes Awards 2009, picking up two ‘Orders of Merit’ for Waterstone’s ‘The Big Book Bank’campaign.

Ad of the Week: Bonkers biscuit bailout breaks the McVitie’s bank

Editor — Tue, 15 Sep 2009 09:27:45 +0000

The Grocer | 12.09.09

The new ad by Publicis for Bonkers About Biscuits, the sales promotion (on-pack) campaign devised by Wax Communications for McVitie’s has been awarded the ‘Ad of the week’ accolade!

McVitie’s promotional campaign launches

Editor — Wed, 02 Sep 2009 08:00:21 +0000

Business & Leadership (Ireland) | 02.09.09

The new sales promotion (on-pack and digital) campaign for McVitie’s which is running in the Republic of Ireland has been picked up by Business & Leadership.

Institute of Leadership & Management: Tea break habits of biscuit bonkers Brits revealed

Editor — Tue, 01 Sep 2009 08:00:04 +0000

Institute of Leadership & Management | 01.09.09

The research conduscted by McVitie’s into Britains tea break habits has been picked up bu the ILM.

The research was undertaken in tandem with the launch of the new on-pack campaign by Sales Promotion Agency Wax Communciations.

Britain’s still bonkers about biscuits

Editor — Thu, 27 Aug 2009 08:00:48 +0000

Guardian.co.uk | 27.08.09

The Guardian has picked upo on the Bonkers About Biscuits campaign.

And again – this article has generated considerable consumer comment …

Netimperative: Wax spearheaded the creative concept

Editor — Wed, 19 Aug 2009 11:15:54 +0000

Netimperative | 19.08.09

The Bonkers About Biscuits campaign for McVitie’s is covered by Newimperative, saying “Wax spearheaded the creative concept” for the campaign.

McVitie’s launches Bonkers about Biscuits campaign

Editor — Tue, 18 Aug 2009 13:21:53 +0000

United Biscuits has launched a campaign asking the public to name their favourite McVitie's biscuits. The 'Bonkers about Biscuits' activity asks people to vote for their favourite McVitie's biscuit for a chance to win an instant cash prize. Wax spearheaded the creative concept and Publicis has devised an above the line campaign which will break on 1 September. The eight-week promotion got underway this week, with consumers entering details from their packets and the name of their favourite biscuit at a website developed by digital agency Inbox. They then have a chance of winning daily cash prizes ranging form £50 to £1,000. The website also features a forum where consumers can have their say on why they like their favourite biscuit, with an additional weekly prize awarded to the best comment. Sarah Heynen, sweet biscuits marketing director of United Biscuits, said: “We expect McVitie’s Bonkers about Biscuits to engage the public, and it’s just the kind of diversion the nation needs to brighten their day at a time when it’s all a bit doom and gloom.”

Wax creates McVitie’s promotion to discover The Biscuit Britain Is Most Bonkers About

Editor — Wed, 12 Aug 2009 08:00:35 +0000

Creative Match | 12.08.09

The Bonkers About Biscuits campaign created by Wax Communications for McVitie’s is covered by Creative Match.