The ISP have written about the two awards Wax has picked up for Waterstone’s The Big Book Bank.

McDonald’s “Cheer for China” Campaign from DDB Shanghai & Tribal DDB Shanghai, showed that in an Olympic year when China was showcased to the World, over 27 million people could turn McDonald’s “I’m lovin’ it” creative to a cheer for their local heroes… “I’m lovin’ it, when China wins”. “McDonald’s Cheer for China” wins the GLOBE for the BEST OF THE BEST IN THE WORLD at the 24th MAA GLOBES Recognition Program.

48 GLOBES, Silver and Bronze Awards, as well as Orders of Merit Certificates in 16 Entry Categories, were announced atthe 24th annual MAA GLOBES Award Ceremony at The Langham Hotel, Boston, USA tonight. Kieran Killeen, President of MAA Worldwide, paid tribute to the high quality of entries received for this year’s program

“The MAA GLOBES has continued to set the pace in terms of its ability to deliver Global reach. Each year the quality of entries received sets the bar higher over previous years. We pay tribute to the Marketers all around the globe who recognize the role that promotional marketing initiatives play in delivering exceptional results for their companies, and acknowledge the talent within their respective agencies who strive to deliver strategic, creative and executional excellence on an continuous basis”

“The Best of the Best in the World, is just that. To be eligible for a MAA GLOBE, Campaigns must first be a winner in their own Country or Region. The quality of the Campaigns and the competition between them is significantly higher this year, making the task of the International Judging Panel ever more difficult. This year we saw much more diversity in the executions spread across all Categories. Congratulations to the Winners”

- Mike Da Silva. VP Marketing. MAA GLOBES.

THE BEST OF THE BEST FROM AROUND THE GLOBE!

The MAA GLOBES recognizes the very Best of the Best in Promotion Marketing Award Programs that are run around the globe. The GLOBES’ Country Partners are: AMPRO from Argentina, the APMA Stars from Australia & New Zealand, CAMPRO from Brazil, CAPMA PROMO Awards from Canada, the Promotion Planning Awards from Japan, the PMAA Dragons from Asia, the Silver

Mercury’s from Russia, the ISP Awards from the UK and the PMA REGGIES Awards from the USA. Country entries were also received from Ireland. 114 judges from 22 Countries, representing Agencies, Clients, Academia, Media and Industry Associations carried out the 2009 Judging process between July and September.

THE 2009 WINNERS

Best Integrated Communications Campaign

• GLOBE. Blue Chip Marketing (Manchester) United Kingdom for “Kellogg’s Zookeeper”
• Silver. The Marketing Arm USA for “AT&T Team USA Soundtrack”
• Bronze. Wunderman Cato Johnson Argentina for “Don’t Touch the Label”
• Order of Merit. TBWA\WHYBIN\TEQUILA New Zealand for “This is not a Jersey / AdiThread”
• Order of Merit. Capital C Canada for Dove “Sleepover for Self Esteem”
• Order of Merit. McCann Erickson Malaysia for “Cornetto Love Sparks”
• Order of Merit. Draftfcb/Razorfish/Digitas/MediaVest/Weber Shandwick USA for “Oreo DSRL”
• Order of Merit. Bates 141 Vietnam for “Mobi365, Redefining Rural Living in Vietnam through Connectivity”

Best Sponsorship or Tie-In Campaign

• GLOBE. DDB Shanghai, Tribal DDB Shanghai China for “McDonald’s Cheer for China”
• Silver. Blue-Chip Marketing United Kingdom for “White Invite”
• Bronze. Euro RSCG Australia for “The Quantum Code”
• Order of Merit. Apollo Marketing Australia for “VB Top Ticket”
• Order of Merit. Graffiti Australia for “Believe”
• Order of Merit. Jagran Solutions India for “Gatorade Pacers 2008”
• Order of Merit. Blue Chip Marketing (Manchester) United Kingdom for “Kellogg’s Zookeeper”
• Order of Merit. The Big Kick Company United Kingdom for “Walkers Brit Trips”

Best Use of Direct Marketing in a Promotion Campaign

• GLOBE. FUSE Marketing Group Canada for “Tetley Halloween Ambassador Program”
• Silver. Tequila India for “The Big Bangle Promotion”
• Bronze. The Marketing Store Sydney Australia for “Smirnoff Secret Party Wristband Mailing”
• Order of Merit. CraveroLanis BTL Argentina for “Looking for snow”
• Order of Merit. Blitz – Cossette Canada for “Clear the Way Campaign”
• Order of Merit. OSL Marketing Canada for “Aeroplan Loyalty Program”
• Order of Merit. Jagran Solutions India for “Disney Ratatouille Mailer”
• Order of Merit. The Pulse Group United Kingdom for “Bell’s. Rich with Flavour, Full of Life”

Innovative Idea or Concept

• GLOBE. TBWA\WHYBIN\TEQUILA New Zealand for “Man Vending Machine”
• Silver. BOOM! Marketing Canada for “Booby Wall”
• Bronze. Blue Chip Marketing (Manchester) United Kingdom for “Kellogg’s Zookeeper”
• Order of Merit. Clemenger Fusion Australia for “Four’N Twenty Magic Salad Plate”
• Order of Merit. R&I Group Russia for “STIMOROL ICE LIQUID CENTER – LIQUID’ation of
• communication problems”
• Order of Merit. OgilvyAction United Kingdom for “Grim Tales”
• Order of Merit. AKQA USA for “The Lost Ring”
• Order of Merit. Momentum Worldwide USA for “How Sweet the Sound”

Best Digital Communications Campaign

• GLOBE. The Marketing Arm USA for “AT&T Team USA Soundtrack”
• Silver. TBWA\WHYBIN\TEQUILA New Zealand for “This is not a Jersey / AdiThread”
• Bronze. Civic Entertainment Group USA for “Power of the Letter”
• Order of Merit. Wunderman Australia for “One in a Billion”
• Order of Merit. DDB Shanghai, Tribal DDB Shanghai China for “McDonald’s Cheer for China”
• Order of Merit. Hungama Digital Media Entertainment India for “Ghajini- findghajini.com”
• Order of Merit. AKQA USA for “The Lost Ring”
• Order of Merit. Wax Communications United Kingdom for “Waterstone’s – The Big Book Bank”

Best Brand-Building Campaign

• GLOBE. OgilvyAction Japan for “KOOL Discovery”
• Silver. OgilvyAction Canada for “Maxwell House “Brew Some Good””
• Bronze. Grey Group – Hong Kong for “Pringles Express Yourself”
• Order of Merit. Wunderman Australia for “One in a Billion”
• Order of Merit. 30Thirty Australia for “Jump Start Your Day with Nutella”
• Order of Merit. Apollo Marketing New Zealand for “Export Yourself”
• Order of Merit. Leo Burnett, Toronto Canada for “Be Proud Of Your Wiener”
• Order of Merit. OgilvyAction United Kingdom for “Rainforest Alliance Certification”

Best Business to Business Campaign

• GLOBE. Blue Chip Marketing (Manchester) United Kingdom for “3M Deal Or No Deal”
• Silver. Kaleidoscope Marketing Communications Australia for “Europe is only a Heartbeat Away”
• Bronze. ICICI Bank India for “ICICI Bank Talkies on the Move”
• Order of Merit. Apollo Marketing Australia for “Coca-Cola 7 Eleven ‘Go for Gold’ Trade Promotion”
• Order of Merit. Solutions|Digitas India for “Thompson Press Digital “Champi Wala””
• Order of Merit. Progression Russia for “Progression On-line Party”
• Order of Merit. Mindshare Russia for “Motorola Sexy Bluetooth Launch”
• Order of Merit. Civic Entertainment Group USA for “CNN Grill: 2008 Election Coverage”

Best Trade Marketing or Account Specific Campaign

• GLOBE. Lunchbox USA for “Unilever Soundcheck”
• Silver. Leo Burnett Australia for “Colgate Invisible Nasties II”
• Bronze. Ogilvy & Mather Advertising Taiwan for “Who can make her smile? The Unsmiling Tsarevna ”
• Order of Merit. Evocatif Australia for “Take a holiday from fees”
• Order of Merit. Future Group Brazil for “Nestle Torce por voce”
• Order of Merit. Capital C Canada for “Sunlight Eco-Action Kids Awards Program”
• Order of Merit. Grey Group Malaysia for “Sensodyne Chill Test”
• Order of Merit. Wax Communications United Kingdom for “Waterstone’s – The Big Book Bank”

Best Event or Experiential Marketing Campaign

• GLOBE. MacLaren Momentum Canada for “American Express Presents Dinner in the Sky”
• Silver. Action! Agency Russia for “Coca-Cola light Sampling: Live Vending Machines”
• Bronze. Oasis USA for “Nickelodeon’s Slime Across America”
• Order of Merit. The Shop Australia for “Do You Have the Edge?”
• Order of Merit. Branded Moments of Truth United Kingdom for “The Real Fast Food Show”
• Order of Merit. Mirrorball USA for “Spirit of Amsterdam’
• Order of Merit. Momentum Worldwide USA for “How Sweet the Sound”
• Order of Merit. MASS Hispanic Marketing for “HUGGIES® and PULL-UPS® El Incomparable
• Tren De Vida De Mamá”

Best Activity Generating Brand Loyalty

• GLOBE. Mudra Communications India for “Women on wheels – The TVS Institute”
• Silver. Blue Chip Marketing (Manchester) United Kingdom for “Kellogg’s Wake Up To Breakfast”
• Bronze. Solutions|Digitas India for “Aviva Dollar Dreams”
• Order of Merit. Apollo Marketing New Zealand for “Export Yourself”
• Order of Merit. Capital C Canada for “Dove Sleepover for Self Esteem”
• Order of Merit. B STREET Canada for “2008 iCoke Holiday Program”
• Order of Merit. Dentsu Young & Rubicam Japan for “Ensure Liquid 20th Anniversary Campaign”
• Order of Merit. Oasis USA for “Nickelodeon’s Slime Across America”

Best Effective Long Term Marketing Campaign

• GLOBE. Wunderman Cato Johnson Argentina for “Don’t Touch the Label”
• Silver. Marketing Network Ireland for “Odlums Pancake Party”
• Bronze. Intigus Malaysia for “Maybank Treats Fair”
• Order of Merit. Umbigo do Mundo Comunicação Brazil for “GiraSurpresa”
• Order of Merit. DRAFTCB Canada for “Coors Light Mystery Mansion 2008 “Bring us Your Brave”
• Order of Merit. Inventa Canada for “Motrin IB My Game My Pain”
• Order of Merit. Candid Marketing India for “ESPN Star Sports “Learning Ground”
• Order of Merit. Gigunda Group USA for “Charmin NYC Restroom Experience”

Best Dealer or Sales Force Activity

• GLOBE. TBWA \ TEQUILA Malaysia for “MICHELIN: Mission to Macau”
• Silver. Wunderman Cato Johnson Argentina for “Lan Airlines”. “Lan low Budget”
• Bronze. Solutions|Digitas India for “Aviva Dollar Dreams”
• Order of Merit. Smash Beyond the line S.A. Argentina for “Lanzamiento Euro Diesel”
• Order of Merit. PR kvadrat Belarus for “Extra Tips!”
• Order of Merit. Espresso Canada for “Summer Sales Road Trip”
• Order of Merit. Capital C Canada for “Nissan/Infiniti Dealer Web Program”
• Order of Merit. Arc Worldwide USA for “Building Blocks”

Best Brand Awareness & Trial Campaign

• GLOBE. R&I Group Russia for “STIMOROL ICE LIQUID CENTER – LIQUID’ation of
• communication problems”
• Silver. OgilvyAction United Kingdom for “Grim Tales”
• Bronze. Mango Communications New Zealand for “Cranial Billboards”
• Order of Merit. FUSE Marketing Group Canada for “Tetley Halloween Ambassador Program”
• Order of Merit. TBWA\WHYBIN\TEQUILA New Zealand for “Man Vending Machine”
• Order of Merit. Action! agency Russia for “Coca-Cola light Sampling: Live Vending Machines”
• Order of Merit. Synergy Events USA for “Wachovia Way2Save Challenge Tour”
• Order of Merit. JWT Vietnam for “Credit Card Launch – Can’t Shake it Off?”

Best Activity Generating Brand Volume

• GLOBE. Arnold Worldwide USA for “Wal-Mart AC/DC Launch”
• Silver. Blue-Chip Marketing United Kingdom for “White Invite”
• Bronze. Blue Chip Marketing (Manchester) United Kingdom for “Kellogg’s Wake Up To Breakfast”
• Order of Merit. Clemenger Fusion Australia for “Four’N Twenty Magic Salad Plate”
• Order of Merit. MacLaren Momentum Canada “As the Cookie Crumbles”
• Order of Merit. Bates 141 Singapore for “Celebrating Singapore’s Heroes”
• Order of Merit. Ogilvy & Mather Advertising Taiwan for “Virtual vs Real”
• Order of Merit. Blue Chip Marketing (Manchester) United Kingdom for “3M Deal Or No Deal”

Best Cause or Charity Marketing Campaign

• GLOBE. Evocatif Australia for “Lowering the Nation’s Cholesterol”
• Silver. Sob Medida Comunicação Brazil for “Retratos da Coragem (Portraits of Courage)”
• Bronze. Leo Burnett Australia for “Earth Hour 2”
• Order of Merit. CraveroLanis BTL Argentina for “Recycle”
• Order of Merit. Grey Australia for “Road Safety Christmas Enforcement”
• Order of Merit. BOOM! Marketing Canada for “Booby Wall”
• Order of Merit. The Grupo Sorbetero Company Philippines for “Secret Santa Bazaar”
• Order of Merit. iris nation United Kingdom for “Highways Agency – Don’t Be That Guy”

Best Small Budget Campaign

• GLOBE. Mazah – Live Marketing Brazil for “Don’t Let Rubella In”
• Silver. Boom! Marketing Canada for “Help Hunger Disappear”
• Bronze. Tequila India for “The Big Bangle Promotion”
• Order of Merit. Believe Marketing Services Brazil for “Usina Da Barra”
• Order of Merit. Mudra Communications India for “Park Avenue – Iron Man”
• Order of Merit. R&I Group Russia for “No wires – no troubles!”
• Order of Merit. Progression Russia for “Progression On-line Party”
• Order of Merit. Civic Entertainment Group USA for “CNN Community Outreach”

The Best of the Best in the World GLOBE

DDB Shanghai, Tribal DDB Shanghai China for “McDonald’s Cheer for China”

McDonald’s, a foreign Company, wanted to be more than just one of 56 or so Sponsors of the 2008 Beijing Olympics. DDB Shanghai China and their sister, Tribal DDB Shanghai, found a way for them to become an integral part of it. The “I’m lovin it when China Wins” campaign brought the 2008 Olympics to the people and became a movement for millions all over the country.

The Agencies seamlessly weaved the global tagline into everyone’s dream, for China to win the most medals and lead the World and a cheer. Millions had a chance to connect with the Olympics by learning a special cheer and performing it every time China won.

Using a viral interactive campaign, video “cheering stations” in McDonald’s stores and even a “Cheer for China Online Reality Show” the Promotion culminated in a Guinness World Record with the Winners of the Promotion and 1,200 cheerers, outside the Olympic Bird’s Nest Stadium.

The ISP has written about the awards Wax Communications has picked up for our work on The Big Book Bank for Waterstone’s.

The wins for Wax Communications for The Big Bok Bank, the CSR campaign for Waterstone’s has been picked up by Creative Match.

REAL VALUE FOR MONEY NEEDS REAL CREATIVITY BELOW THE LINE, ARGUES PHIL PAWSEY, CREATIVE DIRECTOR OF WAX COMMUNICATIONS

Wander down any high street and you’ll see the promotional noise has grown toa deafening din in the past year or so.

Price promotions are popular at the best of times, and especially so in a recession.

Not only do they appeal to budget conscious shoppers – even the affluent are elbow-in the bargain bins, according to recent reports- but marketing directors like them for their accountability and tactical impact.

Retailers, who want to outsell the merchant up the road, have been passionate in their demand for them to hook in customers.

But are consumers starting to suffer from ‘discount fatigue’?

While a money-saving deal will always catch the eye, it’s been proved that when times are tough people are inclined to turn to the warmth and reassuring nature of established brands.

Brands like these tend to want to protect their brand equity.

Discounts can harm brands

Deep discounts can cause the consumer to believe that something is ‘wrong’.

Frequent discounting serves to lower the value of the brand because of an almost subconscious consumer reaction – they believe that quality has also been lowered.

Or, in a ‘value rebound’, as identified by US based branding experts Killian and Company, consumers begin to perceive the usual, non-discounted price as too high.

It’s often debated whether Stella Artois’‘Reassuringly Expensive’ above the line premium positioning was damaged by constant price promotions below the line. It was confusing for consumers, to say the least.

A recession doesn’t mean all brand communications should be about price.

It’s arguably even more important that brands build a distinct personality and image in tough times than in better days, because they need to achieve stand out.

With people looking for better value, having a genuine reason other than price to choose one product over another is all the more important.

Above the line agencies talk a lot about the fact that brands which continue advertising through a recession come out of it the strongest. Recent research by Oregon State University and Western Oregon University showed that advertising expenditures contributed to increased earnings by firms for up to three years following; the greatest impact occurring in the year immediately following a recession.

So building brands, both above and below the line, during a recession ensures that when the good times return, the strongest brands reap those benefits.

The good news is building brands and driving sales is not such a stark choice these days. With creative thought and proper insight, sales promotion can do both.

Take our latest work for United Biscuits, which extended the above the line campaign in a neat sales promotion in
this way.

Our integrated campaign for Hula Hoops was born out of the insight that people love to play with the hoops, usually sticking them on their fingers. So building on from the great ads that Publicis delivered, we created a campaign inviting consumers to make ‘Finger Films’ and win trips to ‘Hulawood USA’.

A strong promotional call to action can use insight to support and build brand equity.

Another UB through the line campaign we worked on asks the nation which McVitie’s biscuits they love the most. Yes, there’s a chance to win cash daily, but the central insight – that we Brits are obsessively passionate about biscuits – drives the campaign, placing McVitie’s at the heart of that obsession and building the brand in the process.

Creativity can shine below the line; and so it should,

now that the public is inured to the ‘half price’ message.

Creativity cuts through

Creativity can shine below the line; and so it should, now that the public is inured to the ‘half price’ message and deals are a given.

And, as the recession rolls on, we should remember consumers have been bombarded with ‘money-off’ messaging, 24/7, online andoff, in the home and on the high street for a while now. There must come a time when they not only switch off, but actively ‘tune out’.

With this in mind, I would go as far as to say that creativity counts for even more in a recession. What else is there to engage customers when price no longer cuts it?

A good strategic and creative idea sometimes (but not always!) costs no more than a run of the mill one, and offers greater ROI.

Creativity also delivers more than sales volume spikes, if planned with the bigger picture in mind.

The promotional hit of early summer – the Walker’s ‘Do Us a Flavour’ campaign – is an example par excellence.

According to Walkers, the idea came out of a brainstorming session involving Walkers marketers, ad agency AMV:BBDO, PR consultancy Freud, below-the-line agency The Big Kick and Paul Weiland, the man who directs the brand’s TV ads.

The bold central idea was to tap into the ‘user-generated’ phenomenon. By letting the public take ‘control’ of the new flavour, like other brands riding the wave of customer interaction, Walker’s was able to ‘stand back’ and let the public do the edginess. But while the creativity came ‘from the street,’ the professional feel was maintained through the campaign’s slick execution, featuring wellcrafted multimedia content.

‘Do us a flavour’ was an innovative, engaging and strategic promotion and a world away from the tactical, template variety of discount SP.

Of course the two are not directly comparable, but if both are measured against their bottom line, which offers the best return?

It’s true the Walker’s campaign gave a pretty hefty incentive to enter; not just the chance of winning a £50,000 prize but also a 1% share of future royalties. But the results are sensational.

Walkers received more than 1.1m entries, four times as many as it had hoped, and at its peak in August, the website had 102,000 web sessions per day.

Walkers had the mettle to do something different – and with every success comes a wave of ‘me too’ promotions.

Among them is Dorito’s digitally-heavy ‘Guess Which Flavour’ campaign, which invites users to guess its mystery flavour.

All very well, but is copycat marketing, even if it does mirror a highly creative campaign, a good idea?

Brands may think so, if the number of times I am asked to create a hybrid campaign ‘a bit like promotion ‘X’ but with a bit of promotion ‘Y’ thrown in’ is anything to go by.

SP is one of the few marketing industry good news stories to come out of the economic down turn; the January Bellwether report showed sales promotion now accounts for 9.2% of overall spend, compared to Main Media (30.3%), Direct Marketing (24.9%) and ‘all other’ (25.7%), a considerable rise on previous reports.

But SP is not just big news in a recession. With creativity and insight, it can be the marketing method of choice for all seasons.

Beyond the brief

Pushing the boundaries and delivering new creative spins, even if the brief appears to require an obvious solution or a re-hash of something that’s  already been done, will give SP a shelf life beyond the recession.

Consumers don’t settle for second best – why should we?

The Climate is in the toilet, your parents are poking you on Facebook, religion has become celebrity culture and MJ’s no longer with us!

All the usual avenues for advice are slamming shut just when you need them most!  Is it okay to laugh at swine flue jokes? Do I have to talk to that guy beside me in the elevator in the morning? Does reading Nietzche on the tube make me look like a Nazi? Indeed.

Or maybe your just sick of modern life and want to bust a move out of this nihilistic funk! Enter The School of life, a one stop-shop to a better way in the business of dishing it the way it is splashed with a sense humor. If only they had this when I was in school I might have been just a bit better adjusted!

Directed towards a variety of ideas – from philosophy to literature, psychology to the visual arts – The aim of the place is to meet other curious, sociable and open-minded people in an atmosphere like school but not.

The School of Life will be having an open Day this Saturday so now’s your chance to get in there and learn about the stuff you always wish you’d learnt! And, just like you want to be, it’s free!!!

Where:
School of Life, 70 Marchmont Street, WC1N 1AB t: 020 7833 1010

When: 11am-6pm

Peace Out!

Brydon G.

The new sales promotion (on-pack and digital) campaign for McVitie’s which is running in the Republic of Ireland has been picked up by Business & Leadership.

How do you eat your biscuit?

Do you sink your teeth into the last Jaffa Cake or leave it for your boss?

Would you dip your chocolate digestive on a date?

When is the best time to take a biscuit break?

Research out today shows the UK is fiercely divided over the top time to eat a biscuit, with ‘Biscuit O’Clock’ falling between 3 and 4pm (for 19.6% of people polled) or 10 and 11am (19.5%).

But the real ‘crunch time’ was determined to be 3:10pm, with school ending and teachers, kids and even parents all
resorting to a quick and much needed pick-me-up.

According to the McVitie’s Bonkers About Biscuits report, our ‘Biscuit-iquette’ depends on whether we are eating them on our own or in public. Nearly half of us enjoy dunking biscuits in a hot drink in private (48.4%), or admit to scoffing them down fast and consuming most of the packet (15.9%).

In public however, many changed their approach, taking fewer and smaller bites when consuming their favourite biscuit and one-in-six people surveyed (15.5%) say they would never eat biscuits in business meetings.

When it comes to sharing, four-in-five Brits are willing to offer their last biscuit to others, however
nearly a quarter (24.6%) would kick themselves if someone actually accepted the offer!

Peter Kay (11.4%) was the favourite celebrity to share a packet of biscuits with, while Barack Obama came a close second at (10.5%). It also seems Brits are unable to keep their hands off biscuits in even the strangest places, including the bed (34%), the bath (17%) and even a swimming pool!

And finally, after a bad day at work or an emotional break up, it’s the good old-fashioned chocolate digestive that tops the list for comfort (42.8%), closely followed by a chocolate HobNob (23.7%) and Jaffa Cakes (23.5%), while chocolate chip cookies (21.9%) and shortbread (21.5%) complete the top five favourites.

Sarah Heynen, from McVitie’s who commissioned this survey said:

“It is clear that everyone has their own quirky habits when it comes to biscuits. Biscuits fill many roles from giving you a mid-afternoon boost to sharing with a friend over a nice cuppa.

“How we choose to enjoy our favourite varies vastly from area to area and between the different ages and sexes, but one thing is sure, people are not about to get tired of biscuits anytime soon.”

Chairman of the Biscuit Appreciation Society added:

“With a big passion for biscuits myself, McVitie’s Chocolate Digestives being my favourite, it has been really interesting to see what the McVitie’s Bonkers about Biscuits survey has uncovered and has proven that people out there are just as fanatical about biscuits as me.”

And the results in detail:

National

Favourite biscuit was chocolate digestive (21.9%)

Biscuit O’Clock is 3:17pm

66.1% would tell a colleague before a meeting if there were biscuit crumbs around their mouth

5.9% would take the final biscuit on a shared plate without hesitation

East

Favourite biscuit was chocolate digestive (22.0%)

Biscuit O’Clock is 2:45pm

63.8% would tell a colleague before a meeting if there were biscuit crumbs around their mouth

5.6% would take the final biscuit on a shared plate without hesitation

London

Favourite biscuit was chocolate digestive (22.8%)

Biscuit O’Clock is 3:45pm

69.6% would tell a colleague before a meeting if there were biscuit crumbs around their mouth

3.2% would take the final biscuit on a shared plate without hesitation

Midlands

Favourite biscuit was chocolate digestive (24.5%)

Biscuit O’Clock is 2:49pm

63.9% would tell a colleague before a meeting if there were biscuit crumbs around their mouth

7.9% would take the final biscuit on a shared plate without hesitation

North East

Favourite biscuit was chocolate digestive (25.5%)

Biscuit O’Clock is 1:45pm

63.6% would tell a colleague before a meeting if there were biscuit crumbs around their mouth

12.7% would take the final biscuit on a shared plate without hesitation

North West

Favourite biscuit was chocolate digestive (21.3%)

66.7% would tell a colleague before a meeting if there were biscuit crumbs around their mouth

5.5% would take the final biscuit on a shared plate without hesitation

Northern Ireland

Favourite biscuit was Jaffa Cake (18.8%) and shortbread (18.8%)

Biscuit O’Clock is 2:30pm

37.5% would tell a colleague before a meeting if there were biscuit crumbs around their mouth

18.8% would take the final biscuit on a shared plate without hesitation

Scotland

Favourite biscuit was chocolate digestive (17.1%)

Biscuit O’Clock is 3:57pm

61.3% would tell a colleague before a meeting if there were biscuit crumbs around their mouth

7.2% would take the final biscuit on a shared plate without hesitation

South East

Favourite biscuit was chocolate digestive (22.3%)

Biscuit O’Clock is 3:34pm

72.5% would tell a colleague before a meeting if there were biscuit crumbs around their mouth

3.3% would take the final biscuit on a shared plate without hesitation

South West

Favourite biscuit was chocolate digestive (19.1%)

Biscuit O’Clock is 2:33pm

67.1% would tell a colleague before a meeting if there were biscuit crumbs around their mouth

7.2% would take the final biscuit on a shared plate without hesitation

Wales

Favourite biscuit was chocolate digestive (23.9%)

Biscuit O’Clock is 2:45pm

67.2% would tell a colleague before a meeting if there were biscuit crumbs around their mouth

3.0% would take the final biscuit on a shared plate without hesitation

Yorkshire

Favourite biscuit was chocolate digestive (23.4%)

Biscuit O’Clock is 2:59pm

64.5% would tell a colleague before a meeting if there were biscuit crumbs around their mouth

5.6% would take the final biscuit on a shared plate without hesitation

The TV ad for the Wax ‘Bonkers About Biscuits’ campaign for McVitie’s, and produced by Publicis, are now being run.

[See post to watch Flash video]

]]> http://www.waxcomms.com/blog/index.php/2009/08/25/mcvities-bonkers-about-biscuits-tv-ad-from-publicis/feed/ 0 http://www.waxcomms.com/blog/index.php/2009/08/13/well-be-supporting-the-nabslgn-5k/ http://www.waxcomms.com/blog/index.php/2009/08/13/well-be-supporting-the-nabslgn-5k/#comments Thu, 13 Aug 2009 07:48:04 +0000 Editor http://www.waxcomms.com/blog/?p=1291 NABS/LGN | 13.08.09

A date for your diary …  Wax along with sister agencies CMW and TwentySix will be

supporting the NABS/LGN 5k race in Regents Park on Thursday September 10th 2009 at 6pm.

LGN have put together a three point philosophy for running – which may help! The event is set to challenge  the fitness of 800 other like minded advertising and marketing industry runners and will have be individual, team and fancy dress prizes on offer with music, entertainment and a team competition providing a unique wellbeing event in the industry calendar.

DDB UK will be defending champions, with the NABS President, Stephen Woodford at the helm.

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