http://www.waxcomms.com/blog Activating people to try and buy brands Thu, 22 Oct 2009 17:16:38 +0000 http://backend.userland.com/rss092 en ISP | 22.10.09 The ISP have written about the two awards Wax has picked up for Waterstone's The Big Book Bank. http://www.waxcomms.com/blog/index.php/2009/10/22/brits-triumph-at-globes-awards/ httpv://www.youtube.com/watch?v=X7MVtgXMclI http://www.waxcomms.com/blog/index.php/2009/10/21/never-underestimate-the-power-of-a-great-story/ MAA Globes | Press Release 20.10.09 McDonald’s “Cheer for China” Campaign from DDB Shanghai & Tribal DDB Shanghai, showed that in an Olympic year when China was showcased to the World, over 27 million people could turn McDonald’s “I’m lovin’ it” creative to a cheer for their local heroes… “I’m lovin’ it, when China wins”. “McDonald’s ... http://www.waxcomms.com/blog/index.php/2009/10/20/48-globes-silver-and-bronze-awards-as-well-as-orders-of-merit-certificates-in-16-entry-categories-were-announced-at-the-24th-annual-maa-globes-award-ceremony-at-the-langham-hotel-boston-usa-tonig/ Institute of Sales Promotion | 19.10.09 The ISP has written about the awards Wax Communications has picked up for our work on The Big Book Bank for Waterstone's. http://www.waxcomms.com/blog/index.php/2009/10/19/uk-agencies-triumph-at-imc-european-awards/ Creative Match | 19.10.09 The wins for Wax Communications for The Big Bok Bank, the CSR campaign for Waterstone's has been picked up by Creative Match. http://www.waxcomms.com/blog/index.php/2009/10/19/wax-wins-two-awards-at-the-integrated-marketing-communications-council-europe-awards-2009-2/ Institute of Sales Promotion | 19.10.09 Branded-goods manufacturers spent £25.6 Billion in the 2007/8 financial year on sales promotion activity within retailers, according to figures just released by the Institute of Sales Promotion. That compares with a total above-the-line advertising spend of £18.6bn in 2008, according to the Advertising Association. The research is ... http://www.waxcomms.com/blog/index.php/2009/10/19/isp-records-25-6bn-uk-annual-spend-on-retail-sales-promotion/ Institute of Sales Promotion | 19.10.09 Budget cutting is continuing to slow, according to the latest IPA/BDO Bellwether survey – and, with the exception of online media, sales promotion appears to be recovering fastest from the recession. The Bellwether found that budgets were only growing for online advertising, including internet search. Budgets are ... http://www.waxcomms.com/blog/index.php/2009/10/19/sales-promotion-recovering-well-suggests-bellwether/ Awards | 19.10.09 The Big Book Bank campaign created by Wax Communications for Waterstone's has picked up two awards at the IMC Europe 2009 Awards. Retail or Trade Marketing Category The Big Book Bank has won a Silver - which was awarded to the campaign "that does the most to maximise the impact of a product or ... http://www.waxcomms.com/blog/index.php/2009/10/19/wax-wins-two-awards-at-the-integrated-marketing-communications-council-europe-awards-2009/ Imagine you won the lottery – what would be the first thing you would do? Buy a new car, house, invest it in a nice RSP. Booooooooooooring!! How about buying yourself a Caterpillar 350L mass excavator and getting out there to dig yourself some massive holes! Thankfully you won’t have to win ... http://www.waxcomms.com/blog/index.php/2009/10/14/brydons-weekly-cultural-crumb-winning-the-lottery/ Wax Communications | 13.10.09 We're supporting Breast Cancer Awareness week - and if you happen to meet any on of us today, you'll find us wearing pink. Our support is in aid of a serious issue, with on average 120 women being diagnosed in the UK every day with breast cancer. We are holding ... http://www.waxcomms.com/blog/index.php/2009/10/13/wax-is-supporting-breast-cancer-awareness/