Wax Communications | Blog » Bonkers About Biscuits

Bonkers for biscuits TV ad – The Directors Cut

Editor — Wed, 30 Sep 2009 11:18:12 +0000

This is the longer version of the Bonkers for Biscuits TV ad -- for the on-pack sales promotion campaign created by Wax.

Ad of the Week: Bonkers biscuit bailout breaks the McVitie’s bank

Editor — Tue, 15 Sep 2009 09:27:45 +0000

The Grocer | 12.09.09

The new ad by Publicis for Bonkers About Biscuits, the sales promotion (on-pack) campaign devised by Wax Communications for McVitie’s has been awarded the ‘Ad of the week’ accolade!

McVitie’s promotional campaign launches

Editor — Wed, 02 Sep 2009 08:00:21 +0000

Business & Leadership (Ireland) | 02.09.09

The new sales promotion (on-pack and digital) campaign for McVitie’s which is running in the Republic of Ireland has been picked up by Business & Leadership.

Institute of Leadership & Management: Tea break habits of biscuit bonkers Brits revealed

Editor — Tue, 01 Sep 2009 08:00:04 +0000

Institute of Leadership & Management | 01.09.09

The research conduscted by McVitie’s into Britains tea break habits has been picked up bu the ILM.

The research was undertaken in tandem with the launch of the new on-pack campaign by Sales Promotion Agency Wax Communciations.

Mcvitie’s Bonkers about biscuits – TV ad from Publicis

Editor — Tue, 25 Aug 2009 08:00:53 +0000

Publicis | 25.08.09

The TV ad for the Wax ‘Bonkers About Biscuits’ campaign for McVitie’s, and produced by Publicis, are now being run.

[See post to watch Flash video]

Netimperative: Wax spearheaded the creative concept

Editor — Wed, 19 Aug 2009 11:15:54 +0000

Netimperative | 19.08.09

The Bonkers About Biscuits campaign for McVitie’s is covered by Newimperative, saying “Wax spearheaded the creative concept” for the campaign.

McVitie’s launches Bonkers about Biscuits campaign

Editor — Tue, 18 Aug 2009 13:21:53 +0000

United Biscuits has launched a campaign asking the public to name their favourite McVitie's biscuits. The 'Bonkers about Biscuits' activity asks people to vote for their favourite McVitie's biscuit for a chance to win an instant cash prize. Wax spearheaded the creative concept and Publicis has devised an above the line campaign which will break on 1 September. The eight-week promotion got underway this week, with consumers entering details from their packets and the name of their favourite biscuit at a website developed by digital agency Inbox. They then have a chance of winning daily cash prizes ranging form £50 to £1,000. The website also features a forum where consumers can have their say on why they like their favourite biscuit, with an additional weekly prize awarded to the best comment. Sarah Heynen, sweet biscuits marketing director of United Biscuits, said: “We expect McVitie’s Bonkers about Biscuits to engage the public, and it’s just the kind of diversion the nation needs to brighten their day at a time when it’s all a bit doom and gloom.”

Wax creates McVitie’s promotion to discover the biscuit Britain is most bonkers about

Editor — Wed, 12 Aug 2009 12:00:57 +0000

Wax Communications – Press Release | 12.08.09

Wax Communications has created an integrated campaign that asks the nation what their favourite McVitie’s biscuits are.

The activity, called ‘Bonkers about Biscuits’ asks biscuit lovers to vote for their favourite Mcvitie’s biscuit for their chance to instantly win a share of £5,000 every day.

Wax spearheaded the Bonkers for Biscuits’ creative concept that has driven an above the line campaign, produced by Publicis, that first airs on 1st September.

The 8-week instant-win on pack promotion starts on August 17. Consumers enter their pack details online at www.bonkersaboutbiscuits.com, along with the name of their favourite McVitie’s biscuit, to see instantly if they have won 1 of 50 cash prizes everyday ranging from £50 to £1,000.

The website implemented by digital agency InBox, also features a forum where consumers can have their say on why they love their favourite biscuit, with an additional weekly prize awarded to the best comment.

Wax Creative Director Phil Pawsey says:

“We found people are really passionate about their favourite biscuits and we‘re encouraging them to debate this online when they enter the competition. It’s a real fun campaign that gets people smiling.”

Sarah Heynen, Sweet Biscuits Marketing Director of United Biscuits, says:

“Biscuits are part of our national culture, and everyone has their favourite. We expect McVitie’s Bonkers about Biscuits to engage the public, and it’s just the kind of diversion the nation needs to brighten their day at a time when it’s all a bit doom and gloom. We are expecting it to be a real winner for all involved.”

Nic Sanders, United Biscuits Account Director at Wax, adds:

“The promotion is a great way to reward all the loyal McVitie’s consumers and also help establish the brand, in the heartland of new generations”

For more information please contact:

Rod Geoghegan

Marketing Director

Wax Communications

T: 020 7927 3500

Wax creates McVitie’s promotion to discover The Biscuit Britain Is Most Bonkers About

Editor — Wed, 12 Aug 2009 08:00:35 +0000

Creative Match | 12.08.09

The Bonkers About Biscuits campaign created by Wax Communications for McVitie’s is covered by Creative Match.

Retailers going ‘bonkers’ about McVitie’s biscuit sales

Editor — Tue, 28 Jul 2009 12:53:15 +0000

United Biscuits UK, a leading manufacturer of biscuits, snacks and cakes, is set to launch a massive £2m marketing campaign for the nation's favourite biscuits brand, McVitie's. The marketing campaign, beginning in August, draws inspiration from British consumer's love of biscuits. Entitled ‘Bonkers about Biscuits', the initiative comprises of an 8 week daily giveaway of £5,000, interactive website, a high profile TV advertising campaign and targeted radio and print PR programme. Running across favourite McVitie's biscuit varieties including McVitie's Digestives, Jaffa Cakes, HobNobs and Penguin, the promotional packs will be available from the 16th August for a limited period, so retailers should get stocked up early.