Craig Buchanan-Smith - Planning Director
After securing his chemistry degree, Craig brought those finely honed analytical skills to the world of database and direct marketing. Craig’s lengthy career with us started as an account handler. But it wasn’t long before his natural flair for strategy - and ability to see the wood for the trees - led him to our planning department. Craig works across all accounts at Wax developing and driving the overall strategy for our clients.
Proudest moment: Craig’s planning epiphany was the ‘Dunk for Britain’ campaign for United Biscuits. The campaign caught the country’s imagination, linking people’s feelings with the needs of the brand.
Mildly interesting fact: “I was once rescued by helicopter from the summit of Mont Blanc”