Matt Tabb - Managing Director
Matt began his career in promotional marketing at IMP,
one of the great names in the industry. Working on
accounts including Carlsberg, Littlewoods, Diageo
and the RFU, Matt gained extensive experience of all marketing disciplines.
At Arc, Matt rose to become Group Account Director on the agency's prestigious Procter & Gamble and MasterCard accounts.
Proudest moments: MCCA Best Award for the RFU 'Live it! Live!' promotion that sold out Twickenham when only a half-full stadium was anticipated. ISP Gold Award for Ariel 'Championship Whites' - the promotional campaign that put Ariel back on top of the (laundry) pile.
Mildly interesting fact: “I was once hypnotized by Paul Mckenna – in front of about 1,000 ad industry people. Deep joy”