Craig-Buchanan Smith
Planning Director
After securing his chemistry degree, Craig brought those
finely honed analytical skills to world of database and
direct marketing. Craig's lengthy career with us started as
an account handler. But it wasn't long before his natural flair
for strategy - and ability to see the wood for the trees - led
him to our planning department. Craig works across all
accounts at Wax developing and driving the overall strategy
for our clients.
Proudest moment: Craig's planning epiphany was the 'Dunk
for Britain' campaign for United Biscuits. The campaign
caught the country's imagination, linking people's feelings
with the needs of the brand.
Mildly interesting fact: "I was once rescued by helicopter
from the summit of Mont Blanc"
