Matt Tabb
- Managing Director
Matt began his career in promotional marketing at IMP,
one of the great names in the industry. Working on accounts
including Carlsberg, Littlewoods, Diageo and the RFU, Matt
gained extensive experience of all marketing disciplines.
At Arc, Matt rose to become Group Account Director on
the agency's prestigious Procter & Gamble and MasterCard
accounts.
Proudest moments: MCCA Best Awards for the RFU 'Live it
Live!' promotion that sold out Twickenham when only half-
full stadium was anticipated. ISP Gold Award for Ariel
'Championship Whites' - the promotional campaign that put
Ariel back on top of the (laundry) pile.
Mildly interesting fact: "I was once hypnotized by
Paul Mckenna - in front of about 1,000 ad industry people.
Deep joy".
